To further advance the development of a commercial credit system and encourage businesses to operate with honesty and integrity, this program aims to educate companies on the importance of corporate integrity and brand building. It provides guidance to help enterprises strengthen their commitment to building trustworthy brands, ultimately enhancing their overall competitiveness. The "Rising National Brands" series of programs, rooted in the core value of integrity, carefully selects representative private enterprises across various industries nationwide for targeted support. By vigorously promoting these independent brands, the initiative seeks to boost their influence and recognition, ultimately establishing China’s leading examples and fostering a new wave of influential domestic brands on a national scale.

　　For many people with hearing loss, hearing aids are the bridge that connects them to the world. However, most hearing aids on the market today tend to amplify not only the desired sounds but also unwanted background noise, often leaving wearers frustrated by constant auditory distractions. Therefore, it’s crucial for hearing aid technology to strike a balance—effectively suppressing ambient noise while enhancing speech signals, ultimately improving speech clarity and making communication easier for those who rely on these devices.

　　Guided by the industry landscape and national policies, Tianjin Zhongke Tingxin Technology Co., Ltd. was established in 2019 to align with the trends of our time. As a cutting-edge high-tech enterprise integrating chips, AI, and healthcare, the company is located within the Tianjin Binhai New Technology Industrial Park, a nationally recognized high-tech industrial zone. Founded jointly by experts in artificial intelligence algorithms, chip design, electronic engineering, and medical product commercialization, Tianjin Zhongke Tingxin has evolved into a specialized technology company that seamlessly combines medical device R&D, manufacturing, and sales. The company has pioneered Artificial Intelligence Voice Communication (AIVC) technology—implementing it directly at the chip level—and now boasts proprietary intellectual property rights for its intelligent noise-reduction technology solutions and testing standards. Most notably, the company has developed, certified, produced, and globally launched the world’s first Class II medical device based on AIVC technology: the Smart Noise-Reducing Digital Hearing Aid.

　　The project organizing committee, recognizing Tianjin Zhongke Tingxin Technology Co., Ltd.'s outstanding contributions, as well as its role in supporting enterprise growth, driving industry transformation and upgrading, and leveraging innovative development to boost local economic growth and attract talent—while also delivering high-quality products and comprehensive services to the market and consumers—has specially added the company to the list of enterprises under consideration for support.

　　Following this, the project organizing committee conducted a thorough and detailed investigation into the company's qualifications, management and service models, as well as its integrity.

　　Ultimately, Tianjin Zhongke Tingxin Technology Co., Ltd. successfully passed the evaluation by the project organizing committee, thanks to its strong corporate reputation, distinctive business approach, and robust market-development capabilities—and was subsequently added to the list of companies receiving support. Following this, Mr. Sun Limin, General Manager of Tianjin Zhongke Tingxin Technology Co., Ltd., will be invited to the studio to join a renowned host in a discussion about effective management strategies for driving business growth.