HuaDe Crane is a specialized manufacturer of non-standard, European-style cranes, operating under a typical Make-to-Order (MTO) production model—where each order becomes a unique project, often managed in parallel across multiple projects simultaneously. To streamline operations and enhance efficiency, HuaDe leveraged MagicCube’s customizable grid-based system, tailoring it to seamlessly integrate with their entire workflow. Thanks to its proprietary integration capabilities, the system enables two-way synchronization of SAP data directly into the application, empowering各部门 to track critical metrics such as production status, shipment schedules, and installation progress in real time—and even replacing Oracle P6 for project management tasks. The new system has significantly boosted operational efficiency, enabling managers to gain tighter control over project timelines and ensuring smooth coordination across all processes, thereby accelerating the overall production cycle. Since going live, HuaDe has continued to capitalize on MagicCube’s flexible scalability, continuously refining and expanding its functionalities to meet the evolving management needs of the company at every stage of growth. This approach not only supports HuaDe’s ongoing innovation in business management but also positions the company as a leader in adapting to the dynamic demands of today’s market.

　　Therefore, the MTO (Make-To-Order) manufacturing model—known for its rapid response, low inventory levels, and flexible adaptability—is increasingly being recognized and adopted by more domestic manufacturing companies.

　　Under the MTO model, an order can be treated as an independent project. However, manufacturing companies often find themselves managing multiple projects simultaneously, requiring centralized and coordinated management of interrelated initiatives. For instance, this includes tasks like resource allocation across different projects—such as coordinating human resources, materials, production timelines, and scheduling—and other critical aspects. To effectively handle these complexities, manufacturers must adopt a portfolio management approach tailored to managing multiple, interconnected projects at once. This, in turn, places higher demands on a company’s production management capabilities.

　　The MTS model is essentially equivalent to single-project management, where manufacturing companies have long been proficient in using traditional ERP systems for production control. However, when upgrading to the MTO production model and adopting a portfolio management approach, companies now face challenges such as an increasing variety of product lines, highly volatile and frequent customer demands, and more complex, ad-hoc projects emerging alongside the existing production processes. In these scenarios, traditional ERP systems struggle to effectively manage and coordinate multiple competing projects, making it difficult to fully align with the principles of portfolio management. Given the limitations of the aging system, if a company decides to pursue custom development of a new system, it will first encounter significant upfront development costs. Moreover, ongoing expenses will arise from adding new functionalities and ensuring continuous day-to-day maintenance—plus, the entire process will demand a substantial investment of time. Faced with this tough choice, manufacturing enterprises urgently need a tailored solution that addresses their unique operational needs.

　　To meet the evolving needs of project portfolio management in manufacturing enterprises, Magic Cube NetTable offers a unique solution. As a highly configurable software platform, Magic Cube NetTable empowers users to flexibly design and customize their own tailored use cases—enabling them to adapt quickly to market shifts and internal business changes. This platform is perfectly suited for coordinating and managing multiple projects under the MTO (Make-to-Order) production model. By leveraging digital capabilities, it significantly enhances manufacturers' production and delivery efficiency, ensures robust quality control across the board, and helps companies build their distinctive core competitive edge.

　　Advantages of the MTO Project Portfolio Management System Based on Magic Cube Netlist

　　Flexible custom order production solutions and piece-rate rules: Under the MTO model, multiple projects run concurrently, each requiring unique processes and raw materials. Companies can leverage the rich configuration modules built into Magic Cube’s web-based table tool to create tailored order plans that meet their specific needs—plus, they can even customize piece-rate rules, ensuring production costs and profits are accurately reflected.

　　Flexible production processes enable workflow standardization and automation: Under the project portfolio management approach, order changes and additions are inherently unpredictable. Magic Cube NetTable provides a flexible production framework, allowing companies to effortlessly plan and adjust production tasks in real time—reacting promptly to both existing orders and new ones as they continuously come in. The modularity of the process facilitates automated adjustments to business workflows, while also automatically notifying relevant personnel, ensuring smooth and orderly production operations.

　　Real-time tracking of production progress and quality control: With multiple projects running concurrently, monitoring both production schedules and product quality is crucial. Through Magic Cube’s web-based dashboard, manufacturing teams can instantly track order-specific production updates and access real-time product records, ensuring timely delivery and maintaining the highest standards of order-quality assurance.

　　Seamlessly integrates with external systems to deliver decision-support and robust control capabilities: Program portfolio management is an advanced approach used by senior corporate executives to effectively manage strategic initiatives alongside the organization’s diverse projects. With its industry-first "External Field Group" feature, Magic Cube Grid enables frictionless connectivity with various other external systems within the enterprise, empowering managers to gain real-time visibility into critical internal resources—such as people, finances, assets, production, supply chains, and sales—and providing comprehensive statistical analysis and precise data support to inform well-informed decision-making.

　　Automated Data Analysis and Raw Material Procurement Forecasting: In the MTO (Make-to-Order) model, manufacturing companies face significant challenges in demand forecasting due to the inherent production cycles—and may even need to maintain some level of inventory when necessary. Magic Cube NetTable provides users with customizable material analysis reports, enabling production managers to access and utilize data on demand. These reports offer a more intuitive and clear visualization of material flow across all stages, while also automatically generating procurement forecasts and allowing users to seamlessly submit pre-purchase requests with just one click.

　　After years of dedicated research and development, coupled with continuous improvements, MagicCube WebTable has already attracted over 150,000 loyal users—including numerous mid-to-large-sized manufacturing enterprises both domestically and internationally. Let’s now explore how these companies are leveraging MagicCube WebTable to streamline their production management processes.

　　Huawei UAE Representative Office

　　Huawei's UAE Representative Office leveraged the MagicCube web-based platform to develop a project management system tailored for MTO (Make-to-Order) production. The entire process—from initial requirements gathering to system deployment—was completed in just one month. The new system seamlessly integrates all aspects of base station projects, from site surveys and design phases to material procurement needs. It enables centralized material aggregation based on individual base station orders, effectively guiding both production and logistics planning. Since its launch, the UAE office has capitalized on MagicCube’s flexible scalability to continuously refine and optimize the system. By closely aligning features with real-world demands, they’ve been able to swiftly implement customizations and add new functionalities, ensuring the system fully meets all project requirements. As a result, the new system not only boosts overall operational efficiency but also empowers managers to better monitor project timelines and milestones. Moreover, the enhanced connectivity across all stages has significantly accelerated project execution, keeping initiatives on track and delivering results more efficiently than ever before.

　　Wade Crane

　　HuaDe Crane is a specialized manufacturer of non-standard European-style cranes, operating under a typical Make-to-Order (MTO) production model—where each order becomes a unique project, often managed in parallel across multiple projects simultaneously. To streamline operations and enhance efficiency, HuaDe leveraged MagicCube’s customizable grid-based system, tailoring it to seamlessly integrate with their entire workflow. Thanks to its proprietary integration capabilities, the system enables two-way synchronization of SAP data directly into the application, empowering各部门 to track critical metrics such as production status, shipment schedules, and installation progress in real time—and even replacing Oracle P6 for project management tasks. The new system has significantly boosted operational efficiency, enabling managers to gain tighter control over project timelines and ensuring smooth coordination across all processes, thereby accelerating the overall production cycle. Since going live, HuaDe has continued to capitalize on MagicCube’s flexible scalability, continuously refining and expanding its functionalities to meet the evolving management needs of the company at every stage of growth. This approach not only supports HuaDe’s ongoing innovation in business management but also positions the company as a leader in adapting to the dynamic demands of today’s market.